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Monday, 13 December 2010

Hot on the Highstreet Week 29 - The Boys are Back in Town

Courtesy of a very special boy, this week I will be taking on a male Hot on the Highstreet. It’s been a long time coming and at last there is a subject(s) worthy of this post. So, I introduce to you: two innovative men’s (sort of) highstreet shops: Pretty Green, and Sandro – Paris, both new to the London scene.

Pretty Green is Liam Gallagher's clothes shop on Carnaby Street. All the pieces are designed by Liam himself and have a real sense of his character about them. There are two distinct collections making up the brand. The Green Label is a casual range for everyday wear – signature pieces, well put together. The Black Label features classic British tailoring, with real attention to detail, using only the finest fabrics. I particularly love the khaki cotton parka, £245 (shown above) which has a vintage feel but with real quality, and has logo patches sewn on and engraved buttons. Pretty Green is doing so well they are all set to open branches in Manchester and Glasgow any day now. I’d like to say well done Liam, we always hear about female celebs creating fashion labels but for a male celeb it’s rather more impressive; who said fashion was just for girls?

On 25th November Sandro – Paris launched their first menswear store in the UK, on Westbourne Grove. On offer is classic Paris elegance with an injection of fun... check out the website here. I have always admired this designer and am currently lusting over their black playsuit, £160, that Alexa Chung wore to the store’s launch party, paired with a casual white tee – she looked painfully cool. Their men's clothes are just as unique as the ladies'. Smart slimline trousers and beautiful patterned silk scarves can be found on the boys' clothes rails. The pieces aren’t cheap but for such stunning staples they are worth every penny.

Watch out ladies, the boys are back in town, and they’re looking seriously stylish.

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