Hot on the Highstreet Week 47

I’d like your opinion on WILDFOX, the American vintage-inspired women’s knitwear brand. Childhood friends Emily Faulstich and Kimberley Gordon felt that things had got too serious in the fashion world and started the Wildfox brand inspired by dreams, fairies, sleepovers and having fun. Since opening in 2006 they have had huge success and have extended the reach of their designs as well as introducing Littlefox, the new kids division, in 2009.

Celebs seem to go crazy for Wildfox, and images of them in their favourite tees and jumpers have been cropping up in magazines for a while now. My first impression was that the clothes were tacky, covered in bright patterns and quotes. After visiting the Wildfox section in Harvey Nichols my mind began to change. The clothes are well made, soft, comfortable and incredibly fine fitting. All the tops I tried sat perfectly and were surprisingly flattering.

But for £60 a t-shirt and £95 a sweatshirt, I wasn’t going to splash out on something I wasn’t 100% sure on. I left empty handed and tried not to think of Wildfox’s alluring designs anymore. Then a few days later, while browsing on the King’s Road, I noticed Adhoc’s eclectic display, which includes Wildfox garments. I went into this colourful madhouse to discover they have a permanent Wildfox sale on in the shop and online, selling the classic designs from last season at up to a third of the price! I bought a super soft, white baggy t-shirt, with a simple peace symbol design, costing £20 rather than the original £65!!

The other shop assistants assured me that new Wildfox stock would be coming in every week, so pop along and have a look. You’ll be killing two birds with one stone: checking out Wildfox’s exuberant collection and experiencing the wacky wonderland of Adhoc.