So it’s Valentines Day again, the 24 hours we endure once a year and all love to hate. Even those happily paired up seem to dread this celebration of blissful love and affection. Whether you choose to remember it or not I think I’ve found a quirky gift to satisfy even the grumpiest of cynics.
‘She Died of Beauty’ is an ethically and organically sourced brand created by friends Erin O’Connor (supermodel) and Kate Halfpenny (stylist) in September 2010. The capsule collection features monochrome printed t-shirts and bags with five different statements based on the epithet ‘she died of beauty’. A sarcastic twist on the mercenary fashion world mocking those girls that are willing to devote their lives to the cause - it is a very clever idea. They are witty and bold as well as being unique and very wearable. My favourite for Valentines day is ‘she died of kisses’.
These ironic bags and t-shirts are original and fun and are the perfect not-too-gushy present for your favourite girl, whether she is a partner or just a deserving friend. Still a very new brand on the market, I’m sure these are going to be extremely popular with fashion forward celebrity women. T-shirts come in black or white with vice versa colour writing; they are priced at £40. The cotton tote bags also come in black or a plain cream colour and are a reasonable £20.
Buy someone the gift to die for this Valentines day.